BEGIN:VCALENDAR VERSION:2.0 PRODID:icalendar-ruby CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT DTSTART:20240310T030000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZNAME:EDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20231105T010000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZNAME:EST END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20260419T214512Z UID:Ceqdkg DTSTART;TZID=America/New_York:20240302T100000 DTEND;TZID=America/New_York:20240302T180000 CLASS:PUBLIC CREATED:20240113T023038 DESCRIPTION: Register for FREE and Save the date for the zoom event! \n\n 🌍 World IA Day is an annual global event taking place on March 2nd\, 20 24 in nearly 30 locations worldwide. It will feature informative presentat ions\, engaging workshops\, and insightful discussions focused on informat ion architecture. \n\n Join us as we discuss Context with Andrew Hinton\, Kate Gould\, Martina Mitz\, Joe Sokohl\, Lutz Schmitt\, Jason Cranford Tea gue\, Hilary Marsh\, Jen Strickland\, and Greg Nudelman on March 2\, 2024. \n\n Schedule: (all times are EST) \n\n 10:00am - 10:45am \nAndrew Hinton \n\n The Body Electric: 
Finding Ground In Our New Digital Reality\nAt times\, it feels like the very ground under our feet is shifting — 
or even dissolving — as digital information and devices disrupt and 
eve n replace parts of our world. In this talk\, we’ll look at these trends\ , and consider the possibility of a radical re-introduction of the human b ody as the organizing principle of information architecture 
and interac tion design practice. \nAndrew Hinton leads teams and organizations in cre ating great places\, products\, and services for humans. His book\, Unders tanding Context\, is about how digital environments make sense to their in habitants\, and how we can make those experiences even better using inform ation architecture.\nCurrently\, as his day job\, Andrew manages the Corpo rate Banking squad at Regions Bank. Otherwise\, he keeps busy cooking\, wa lking the dog\, trying to play guitar\, and making his amazing wife laugh at his dumb jokes. If you’d like to know more\, visit his home on the we b at andrewhinton.com. \n\n 10:45am - 11:30am \nKate Gould \n\n While stu dying at Carnegie Mellon University\, Kate Gould interned with one of the top national banks. Six years later\, she’s leading the digital design s trategy for their omni-channel Shop experience. To form meaningful solutio ns\, she partners with researchers\, subject matter experts\, and stakehol ders. When she isn’t hosting a workshop\, Kate mentors nascent designers in creating native mobile app and responsive web designs. \n\n During her time at the Visual Arts Center of Richmond\, Kate developed and taught Ar tVenture courses. She not only enjoyed the role of an instructor but also a student\, enrolling in both stained glass and woodworking. \n\n More rec ently\, Kate had the privilege of adjudicating the portfolios of prospecti ve students for her alma mater\, Appomattox Regional Governor’s School f or the Arts and Technology. \n\n As a former World IA Day panelist\, she ’s ready to return to this year’s forum as a speaker. \n\n 11:30am - 12:15pm\nMartina Mitz \n\n UX Strategy = Business Therapy\nIn this talk\, Martina will first clarify what UX strategy she is talking about\, before diving into what Psychology is\, from which the different schools of Psych o Therapy evolve. We’ll look at the different streams in therapy and the ir goals in the process of helping people to better themselves. From this fundament\, we’ll then draw parallels between the processes for systemat ic optimisation for individuals and for companies/organisations. Finally\, we’ll manifest the similarities from these two very distinct contexts b y going through a couple of case studies from Martina’s work. \n\n You d on’t need any preliminary knowledge about Psychology to attend the talk. It would be good\, however\, to have heard of “UX Strategy” before\, as we are not going to delve into its definition but rather showcase the p rocess\, through a psychological point of view. \n\n Martina is a UX/Servi ce Designer and a certified Psychologist = UX Psychologist\, working since 2001 on re-designing certain parts of the web. Since 2009 she was able to influence the eco-systems in big companies like Volkswagen\, T-Online\, e Bay\, PayPal\, Emirates Airlines\, Cortal Consors (BNP Paribas)\, StepSton e\, The Co-Operative Bank and many others. She has also supported some cho sen start-ups in Germany and the UK\, primarily by driving their research and strategy phases and therefore establishing a user-centred Design appro ach and the supporting structures. Further\, Martina is very engaged in sh aring the knowledge\, so next to public appearances at conferences and mee t-ups\, she is a mentor for younger\, but also experienced colleagues\, as well as an instructor for UX in the Brainster Academy. \n\n 12:15pm - 1:1 5pm \n\n Lunch \n\n 1:15pm - 2:00pm \n\n Joe Sokohl \n\n Enterprise IA Ma tters: the Importance of IA for Enterprise Software\nIn this talk Joe will discuss the need for attention to IA in enterprise settings\, especially enterprise software. As we live in the world of product management and eng ineering-focused Agile processes that spit out MVPs like so many sunflower seeds\, teams rarely allow us to focus on IA. In the forgetting of this c ore practice\, product teams create IAs...just haphazardly\, unintentional ly\, and reeking of Winchester House-edness. Instead\, Joe argues that int entional\, early\, and ongoing IA practice is core to enterprise endeavors . \n\n Joe Sokohl is a Principal UX Designer. For the past 20+ years\, Joe Sokohl has concentrated on crafting excellent user experiences\, using co ntent strategy\, information architecture\, interaction design\, and user research. A consummate UX generalist\, he helps customers effectively inte grate user experience into their product development. In addition\, he has led teams as small as three in the same room to as large as 25 across thr ee countries and six sites. He’s written a chapter on IA in 97 Things Ev ery UX Practitioner Should Know as well as presenting at conferences aroun d the world\, such as SXSW\, the IA Summit\, The IA Conference\, UX Austra lia\, Agile World\, and edUi. \n\n 2:00pm - 2:45pm\nLutz Schmitt \n\n "Di gital Intimacy - Feeling close and safe apart"\nIn today's world\, digital places and interactions have become an integral part of our lives.\nThis presentation will explore the various ways people experience intimate mome nts with each other or allow the exchange of intimacies even while being a part. It's not just about naughty thoughts but also about other intimate m oments\, like a medical examination\, that are worth considering.\nWe invi te you to share your examples of intimate moments and shared intimacies\, that are well represented in the digital realm - or not so much. \n\n Lutz Schmitt is currently a freelance Service &\; UX Design consultant\, wi th a knack for privacy and critical design. He started as a web designer i n the late 1990s\, graduating as a designer in the early 2000s\, before ta king on managing positions. He wrote a book about the perception of time a nd the influence of design on it\, that barely anyone has read. Lifetime g oal: Cooking something that brings tears of joy. Not achieved\, yet. Lutz can be found at lutzschmitt.com \n\n 2:45pm - 3:00pm \n\n Break \n\n 3:0 0pm - 3:45pm \nJason Cranford Teague \n\n Spatial Design &\; the Future of HCI\nPrepare to dive into the realm of Extended Reality (XR) – an im mersive digital landscape encompassing Virtual Reality (VR)\, Augmented Re ality (AR)\, and Mixed Reality (MR). As this technology revolutionizes the way we interact with the world\, the need for exceptional UX design becom es paramount. \n\n Jason will guide you through the fundamentals of spatia l design\, equipping you with the knowledge and skills to navigate this ex citing frontier and craft compelling experiences that resonate with users in three dimensions. \n\n Key Takeaways:\n \n* Demystifying Spatial Design : Understand the essence of spatial design and its role in shaping the fut ure of UX.\n* Adapting UX Skills for Spatial Design: Discover how to adapt your existing UX skills and tools to meet the unique challenges of spatia l design.\n* Crafting Immersive Spatial Experiences: Learn how to create i mmersive and engaging spatial experiences that captivate users. \n\n Jason is a Web pioneer having designed the first Web based publication in 1994. In the thirty years since\, he has worked on numerous products applying c reative problem solving techniques to find solutions that innovate and sat isfy. In addition to having written numerous books and articles on digital media design\, he is a sought after international speaker\, worked with t he W3C to establish Web design standards\, taught UX Design at Drexel Univ ersity\, and is currently an advisor to the University of Richmond’s Cus tomer Experience Program. Jason provides digital strategy consulting throu gh his agency Cranford Teague (CranfordTeague.com) focusing on the future of user experience design. \n\n He and his wife live in beautiful Greensb oro\, NC\, USA. They are the parents to two children and two cats. In addi tion to his consulting work\, Jason is the author of the children’s book Yuri Was Very Brave (www.yuribrave.com) about Yuri Gagarin\, the first hu man in space. \n\n 3:45pm - 4:30pm \nHilary Marsh \n\n IAs and Content St rategists: Better Together\nThe work that information architects and conte nt strategists do is related\, but different. We often get immersed in our own individual work and don’t always remember to involve one another in our efforts or decisions. But we should! This talk will compare what IAs and content strategists do\, think\, and know. By the end\, you’ll know why\, when and how to collaborate. \n\n Hilary Marsh is president and chie f strategist of Content Company\, a content and digital strategy consultan cy. She helps content-rich organizations get better results from their con tent by improving their practices. Content Company’s clients include All state\, American Bar Association\, American Medical Association\, Estée L auder\, Endocrine Society\, Fulbright Teachers Exchange\, Institute of Foo d Technologists\, Intuit\, NORC at the University of Chicago\, Syracuse Un iversity\, and Walgreens. Hilary has been a leading content strategy pract itioner\, mentor\, speaker\, and professor since 1999. \n\n 4:30pm - 5:15 pm\nJen Strickland \n\n The Context of You\nEvery single person has a uniq ue path to add to the context they find themselves in. So often assumption s about credentials\, identity\, experience\, and other lenses filter out perspectives that can add value. Let’s chat about self-worth\, being a g ood bystander\, and advocating for radical participation. \n\n Jennifer h as 30 years of industry experience as a designer\, developer and researche r\, across enterprise\, government\, and non-profits. They are an Invited Expert with the Worldwide Web Consortium (W3C) Accessibility Guidelines Wo rking Group (AGWG) developing the Web Contact Accessibility Guidelines (WC AG) used in accessibility regulations\, and contribute in multiple other W 3C working groups including the new sustainable web design group and serve s as the Chair of the Equity Community Group. They are also leadership com mittee for the Technologists for the Public Good\, and a volunteer for U.S . Digital Response. They are a frequent speaker on a range of design and d evelopment topics. \n\n 5:15pm - 6:00pm\nGreg Nudelman \n\n How to F*ck up your AI Project (in 8 easy steps!)\nAccording to the MIT Sloan Management Review\, 7 out of 10 AI Projects fail. And while we cannot always predict success\, clear patterns of failure are beginning to emerge. In this hila rious and immediately useful session\, Greg Nudelman\, a veteran of 32 AI projects and the author of five UX books\, will cover 8 issues guaranteed to tank your AI project. We will discuss critically important topics such as the art and science of picking the right use case\, using real-world co nstraints and value-based metrics (instead of data science metrics like Ac curacy and Recall)\, leveraging established UX patterns like Digital Twin\ , and designing the initial UX around collecting behavioral metrics to tra in future AI/ML solutions. All skill levels are welcome\, but mid-level an d advanced UX Designers and Product Managers will likely get the most out of this session. \n\n Greg Nudelman is a UX Designer\, Strategist\, Speake r\, and Author. For over 20 years he has been helping his Fortune 100 clie nts like Cisco\, IBM\, Intuit\, and more to create loyal customers and gen erate $100s of millions in additional valuation. A veteran of 30+ AI proje cts\, Greg currently serves as a Distinguished Designer at Sumo Logic\, cr eating innovative AI/ML solutions for Security\, Network\, and Cloud Monit oring. Greg presented over 100 keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His latest book\, UX for AI is planned for release in late 2023. More info at: UXforAI.com \n LAST-MODIFIED:20240226T160804 LOCATION:https://zoom.us/j/95657122136 ORGANIZER:mailto:richmond@worldiaday.org SUMMARY:World IA Day 2024 Richmond URL;VALUE=URI:https://ti.to/worldiaday/wiad24-richmond URL;VALUE=URI:https://ti.to/worldiaday/wiad24-richmond END:VEVENT END:VCALENDAR