BEGIN:VCALENDAR VERSION:2.0 PRODID:icalendar-ruby CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT DTSTART:20230312T030000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZNAME:EDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20221106T010000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZNAME:EST END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20260315T014820Z UID:not0jQ DTSTART;VALUE=DATE:20230304 DTEND;VALUE=DATE:20230305 CLASS:PUBLIC CREATED:20221215T194505 DESCRIPTION: Orientation &\; Wayfinding \n\n Wayfinding is a fundamental human activity and an integral outcome of good information architecture. Information architecture empowers us to find our own way in our own time b y considering our experiences\, expectations\, and situations. \n\n Join U s! Attending World IA Day - Richmond invites you into the global conversat ion around information architecture\, featuring guest speakers Jen Strickl and\, Carrie Hane\, Lutz Schmitt\, Martina Mitz\, Hilary Marsh\, &\; Er ic Reiss. \n\n Schedule: (all times are EST) \n\n 9:30am - 10:15am Jen Str ickland \n\n The True Cost of Our Unknown Unknowns and Corners Cut \n\n Ho w often do prioritize one thing over another in our rush to deliver? How o ften are the things on the chopping block accessibility\, equity\, web per formance\, privacy\, security\, and environmental impact? At what cost? \n \n Let’s reflect on the corners cut and human impact of our decisions\, then reimagine a new process prioritizing security\, equity\, UX\, and env ironment with thoughtful enhancements. \n\n With 30 years of experience ac ross roles and industries\, an intersectional\, non-binary identity of a m ulti-racial ethnicity and invisible disabilities\, Jennifer prioritized in clusion from the beginning. They aim to ensure no one is excluded from pro ducts and services from the beginning. Inclusion — preferably equity — as culture\, not a feature to be backlogged. Jennifer loves coding as muc h as designing\, research\, strategy\, and heart-led leadership. \n\n Addi tionally\, Jennifer is an invited expert with the W3C\, serves on the Web Content Accessibility Guidelines (WCAG) Working Group\, CSS\, Web Performa nce\, Sustainable Web Design\, and Equity groups\, and is a co-lead of the Structured Content sub-group. They volunteer with a number of organizatio ns such as the U.S. Digital Response\, AIGA (2021 AIGA DC DotGov Programmi ng Director)\, IxDA (DC organizer)\, UXPA\, Design Research DC co-organize r\, and speaks on equity\, accessibility\, web performance\, and CSS at a variety of events. \n\n 10:15am - 10:30am Jen Strickland Q&\;A \n\n 10: 30am - 11am Carrie Hane \n\n Carrie Hane is a creative problem solver and connector of people\, processes\, and technology. For more than 20 years\, she's been helping organizations transform to meet the ever-changing need s of the people they serve and take advantage of the latest technology. Cu rrently\, Carrie works as a Principal Evangelist at the content platform S anity and is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow\, a handbook for a pioneering appr oach to sustainable digital publishing. At Sanity\, she passionately advoc ates for thinking about how content powers digital experiences that connec t with audiences and help fulfill organizational missions while making lif e easier for the content operations team. Carrie has led workshops and bee n a speaker at events around the world\, and has been a guest lecturer for undergraduate and graduate courses in user-centered design and content st rategy. \n\n Like most people working in tech\, she has two degrees comple tely unrelated to her work. By far the most enlightening education she has received is being the mother of boys. When she's not working\, you can fi nd her at the pool swimming\, wrangling college tours for her son\, or rea ding with her dog. \n\n 11am - 11:15am Carrie Hane Q&\;A \n\n 11:15am - 12:pm - Lunch Break \n\n 12:00pm - 1pm - Lutz Schmitt \n\n "Design Is In visible" \n\n Design is invisible. It's not the object you're asked to des ign\, that matters most. Every design decision is flawed\, and results in more changes needed\, so be careful with what you decide. Let's take a str oll through Lucius Burckhardt's ideas and explore them in today's digital context." \n\n Lutz Schmitt is currently a freelance Service &\; UX Des ign consultant\, with a knack for privacy and critical design. He started as a web designer in the late 1990s\, graduating as a designer in the earl y 2000s\, before taking on managing positions. He wrote a book about the p erception of time and the influence of design on it\, that barely anyone h as read. Lifetime goal: Cooking something that brings tears of joy. Not ac hieved\, yet. Lutz can be found at lutzschmitt.com \n\n 1pm - 1:30pm - Lut z Schmitt Q&\;A \n\n 1:30pm - 2:30pm -Martina Mitz \n\n Diagnosis UX Ch arlatans: How to Spot Them Quickly and Stop Wasting Time\, Money and Nerve s \n\n User Experience (UX) is probably one of the fastest evolving and m ost exciting disciplines to be a part of these days. As the practical valu e of UX-work has become more and more obvious in the past few years\, the demand for UX Designers and experts has grown exponentially. However\, the market is not only confused or has at best a very narrow understanding of the term\, but the huge growth in popularity also offers a soil for many amateurs and fake representatives of the discipline to evolve.\nHaving had the (dis)pleasure to meet and work alongside some highly promoted UX char latans over the past decade\, Martina started spotting their patterns and systematically untangled their profiles. In this talk\, she will share the nine symptoms to watch out for to avoid this UX diagnosis - in the hope t o save you some time\, money\, and frustration – no matter if you are an evolving UX Designer or a Business/Project owner in need of UX expertise. \n\n Martina is a UX/Service Designer and a certified Psychologist = UX P sychologist\, working since 2001 on re-designing certain parts of the web. Since 2009 she was able to influence the eco-systems in big companies lik e Volkswagen\, T-Online\, eBay\, PayPal\, Emirates Airlines\, Cortal Conso rs (BNP Paribas)\, StepStone\, The Co-Operative Bank and many others. She has also supported some chosen start-ups in Germany and the UK\, primarily by driving their research and strategy phases and therefore establishing a user-centred Design approach and the supporting structures. Further\, Ma rtina is very engaged in sharing the knowledge\, so next to public appeara nces at conferences and meet-ups\, she is a mentor for younger\, but also experienced colleagues\, as well as an instructor for UX in the Brainster Academy. \n\n 2:30 - 3:00pm Martina Mitz Q&\;A \n\n 3pm - 4pm- Hilary Marsh \n\n The Facets of Content Strategy \n\n Hilary Marsh is president and chief strategist of Content Company\, a content and digital strategy c onsultancy. She helps content-rich organizations get better results from t heir content by improving their practices. Content Company’s clients inc lude Allstate\, American Bar Association\, American Medical Association\, Estée Lauder\, Endocrine Society\, Fulbright Teachers Exchange\, Institut e of Food Technologists\, Intuit\, NORC at the University of Chicago\, Syr acuse University\, and Walgreens. Hilary has been a leading content strate gy practitioner\, mentor\, speaker\, and professor since 1999. \n\n 4pm - 4:30pm- Break \n\n 4:30pm - 5:30pm - Eric Reiss \n\n Random Rants From an Old Soldier \n\n Eric Reiss has held a wide range of eclectic jobs: piano player (in a\nhouse of ill-repute)\, senior copywriter (in an ad-house of \nill-repute)\, player-piano repairman\, adventure-game creator\, and stag e\ndirector. His experiences have served him admirably as a designer\,\nco ntent strategist\, information architect\, interaction designer\, and\nusa bility “expert” - although he can’t explain exactly how.\nIn more mu ndane lives\, Eric has been a two-term president of the\nInformation Archi tecture Institute and Professor of Usability and\nDesign at IE Business Sc hool in Madrid\, Spain. Today\, Eric is CEO of\nthe FatDUX Group in Copenh agen\, Denmark\, an innovative UX company with\noffices and associates in over a dozen cities worldwide. He also has\nseveral books to his credit\, including the best-selling “Usable\nUsability\,” which is now availabl e in five languages. \n\n 5:30pm - 6pm - Eric Reiss Q&\;A \n LAST-MODIFIED:20240120T170630 LOCATION:Zoom Virtual Meeting ORGANIZER:mailto:richmond@worldiaday.org SUMMARY:World Information Architecture Day 2023 - Richmond URL;VALUE=URI:https://ti.to/worldiaday/wiad23-richmond URL;VALUE=URI:https://ti.to/worldiaday/wiad23-richmond END:VEVENT END:VCALENDAR