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DTSTAMP:20260408T202408Z
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DTSTART;TZID=Europe/Dublin:20241121T110000
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CLASS:PUBLIC
CREATED:20241023T112947
DESCRIPTION: Title: Word-of-Mouth on Social Media: An Investigation of Vala
 nce Effects on Prehire Outcomes \n\n Abstract: Word-of-Mouth (WOM) has bec
 ome a primary\nsource of employer information. Thus\, there is an urgent n
 eed to better\nunderstand how organizations can best capitalize on such in
 formation to build\nemployer brands and attract potential talent. To contr
 ibute to current\nknowledge in this area\, I investigate how WOM content i
 n terms of valence and\nimage type influences the evaluation of potential 
 employers on social media.\nThis research adopts a mixed methods approach 
 by bringing together text mining\ntechniques and experimental design to st
 udy the psychology of potential job\nseekers. Findings from two studies ar
 e discussed in terms of their implications\nfor managing employer image an
 d branding. \n\n Bio: Trevor Yu is an Associate Professor at Nanyang Busin
 ess School\, Nanyang Technological University\, Singapore\, with a Ph.D. i
 n Organisational Behaviour from the University of North Carolina (Chapel H
 ill). His research focuses on employer branding\, strategic recruitment\, 
 and the impact of AI in the workplace\, and his work is published in top j
 ournals like the Journal of Applied Psychology and Human Resource Manageme
 nt. He co-directs NTU CRADLE\, a research centre focused on workforce lear
 ning\, and serves as an Associate Editor at Human Resource Management (Wil
 ey). He is also on the editorial boards of several prestigious journals. I
 n addition to his academic work\, he frequently contributes to media outle
 ts like Straits Times and ChannelNews Asia. Trevor teaches courses on tale
 nt management\, change management\, and strategic human resource managemen
 t. \n\n Note: Tea/coffee and sandwiches will be served between 12-1pm at r
 oom 419. \n\n Photographs will be taken during this seminar and may be sha
 red on social media. If you do not wish to appear\, please notify tbs.rese
 arch@tcd.ie. \n
LAST-MODIFIED:20250327T105940
LOCATION:Room 328 & via Zoom
ORGANIZER:mailto:TBS.Research@tcd.ie
SUMMARY:Research Seminar: Associate Professor Trevor Yu
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-trevor
 -yu
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-trevor
 -yu
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