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DTSTART;TZID=Europe/Dublin:20241112T140000
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CREATED:20241023T124020
DESCRIPTION: Seminar Title: Offshoring\, Automation\, and the Legitimacy of
  Efficiency \n\n Abstract: Offshoring is one of the most controversial and
  politicized aspects of globalization\, evoking heated and often negative 
 reactions from consumers and the public (e.g.\, workers\, voters). However
 \, the reasons and determinants for these reactions remain unclear\, and i
 t remains also unclear how these differ from reactions to other actions ta
 ken by firms in the pursuit of efficiency\, such as automation. We theoriz
 e and demonstrate that consumers’ psychological reactions to offshoring 
 can be understood within a social contract account. We propose that offsho
 ring violates a key element of social contracts: the normative expectation
  that firms should support the local community. Data from ten experimental
  studies (N = 6\,361)\, public consumer responses to layoffs in a large on
 line community (N = 29\,045)\, and layoff announcements in the European Un
 ion (N = 1\,262) support our account and show that consumers react more ne
 gatively when collective layoffs are due to offshoring than when they are 
 due to other reasons\, including automation. \n\n Bio: Stefano Puntoni is 
 the Sebastian S. Kresge Professor of Marketing at The Wharton School and t
 he Co-Director of AI at Wharton. He holds a PhD in marketing from London B
 usiness School and a graduate degree in statistics from the University of 
 Padova\, Italy. His research has appeared in many leading academic journal
 s and major managerial outlets. Most of his ongoing research investigates 
 how new technology is changing consumption and society\, including how hum
 ans are adopting and evolving with AI. He is currently an Associate Editor
  at the Journal of Consumer Research and at the Journal of Marketing. Stef
 ano teaches in the areas of AI and automation\, marketing strategy\, and d
 ecision making. \n\n  \nPhotographs will be taken during this seminar and 
 may be shared on social media. If you do not wish to appear\, please notif
 y tbs.research@tcd.ie. \n
LAST-MODIFIED:20250327T105940
LOCATION:Zoom
ORGANIZER:mailto:TBS.Research@tcd.ie
SUMMARY:Research Seminar: Professor Stefano Puntoni
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-stefan
 o-puntoni
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-stefan
 o-puntoni
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