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DTSTART;TZID=Europe/Dublin:20241010T141500
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CLASS:PUBLIC
CREATED:20240925T095248
DESCRIPTION: Title: Bases of Firm Competitive Advantage: Assessment and New
  Insights \n\n Abstract: While Porter’s typology of the bases for firm c
 ompetitive advantage (cost leadership vs. differentiation) continues to do
 minate both business practice and pedagogy\, empirical research using this
  typology has dwindled over time and many fundamental managerial questions
  remain unanswered. For example\, which basis for advantage is most profit
 able? How can a firm leverage its choice of strategy into greater firm per
 formance via complementary capabilities? Do firms change strategy over tim
 e and\, if so\, why and with what consequences? Employing a novel text ana
 lytic approach using large language models\, we develop and validate a mea
 sure of the competitive advantage pursued by a firm that is dynamic (over 
 years) and fluid (i.e.\, allows firms to have a mix of strategies concurre
 ntly). Using this new measure\, we provide practical managerial insights i
 nto which strategy is most profitable and how firms can leverage internal 
 competencies that may enable greater leverage of one strategy over the oth
 er. Finally\, our investigation offers a greater understanding of what may
  cause changes in strategic emphases over time. By empirically demonstrati
 ng that strategy is indeed dynamic and differentially leverageable\, our f
 indings have important theoretical contributions and managerial implicatio
 ns. \n\n Bio: Neil A. Morgan is a Professor of Marketing and Welch Family 
 Chair in Business at University of Wisconsin—Madison. He has previously 
 held faculty positions at IU’s Kelley School of Business\, UNC’s Kenan
 -Flagler Business School\, Cambridge University’s Judge Business School\
 , and Cardiff University’s Cardiff Business School\, and been a visiting
  professor at the University of Michigan's Ross School of Business. He rec
 eived his Ph.D. in Business Administration from the University of Wales. H
 is research interests are span marketing strategy issues with a focus on m
 arketing-related drivers of firm performance. His work has been published 
 in numerous journals including: Journal of Marketing\, Journal of Marketin
 g Research\, Marketing Science\, Strategic Management Journal\, Journal of
  Operations Management\, Decision Sciences\, International Journal of Rese
 arch in Marketing\, and Journal of the Academy of Marketing Science. His r
 esearch has been widely recognized\, including: Finalist Journal of Market
 ing Harold H. Maynard Award (2013\, 2015\, 2016\, and 2022) and MSI/Root A
 ward (2015)\; Winner Journal of International Marketing S. Tamer Cavusgil 
 Award (2018)\; Winner Journal of Academy of Marketing Science Sheth Award 
 (2019)\, and finalist (2017 and 2020). His current research projects focus
  on marketing’s role in competition\, marketing and firm risk\, the role
  of upper echelons in marketing\, marketing’s role in enhancing efficien
 cy\, and building marketing capabilities.\nNeil is a past co-editor of the
  Journal of Marketing and currently serves as an Associate Editor for both
  the Journal of Marketing and Journal of the Academy of Marketing Science.
  \n\n Note: Tea/coffee and sandwiches will be served between 1-2pm at room
  419. \n\n Photographs will be taken during this seminar and may be shared
  on social media. If you do not wish to appear\, please notify tbs.researc
 h@tcd.ie.\n  \n
LAST-MODIFIED:20250327T105940
LOCATION:Room 435 & via Zoom
ORGANIZER:mailto:TBS.Research@tcd.ie
SUMMARY:Research Seminar: Professor Neil Morgan
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-neil-m
 organ
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-neil-m
 organ
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