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DTSTAMP:20260429T134944Z
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DTSTART:20250130T130000
DTEND:20250130T140000
CLASS:PUBLIC
CREATED:20250116T140101
DESCRIPTION: Title: Conducting Research for Long-Term Impact \n\n Abstract:
  While most researchers aim to conduct work with long-term impact\, surpri
 singly few scientific publications get noticed outside of academia. Within
  this talk\, I first define long-term impact and outline its drivers and h
 ow they can be measured. I then focus on conducting research to aim for su
 ch topics\, giving practical advice on how to work with co-authors\, build
  a research network\, choose publication outlets\, and leverage AI in the 
 process. This talk is based on ongoing research projects and recent public
 ations. While relying on examples from marketing\, it is transversal and r
 elevant to faculty from all disciplines. \n\n Bio: Michael Haenlein is a P
 rofessor of Marketing at ESCP Business School in Paris\, holds the Chair o
 f Responsible Research in Marketing at the University of Liverpool Managem
 ent School\, and is an Adjunct Professor at Trinity Business School of Tri
 nity\nCollege Dublin. His main area of expertise is the impact of new tech
 nologies on firms and consumers. Within this space\, Michael has worked on
  questions related to online retailing\, social media\, influencer marketi
 ng\, mobile gaming\, and\, more recently\, artificial intelligence\, video
  gaming\, and live streaming. Michael counts among the Top 25 most cited r
 esearchers in the field of marketing worldwide. He is an Associate Editor 
 at the Journal of Marketing\, the Journal of the Academy of Marketing Scie
 nce\, and the International Journal of Research in Marketing. He is equall
 y on the Editorial Review Board of the California Management Review and th
 e Advisory Board of the European Management Journal. Michael received best
  paper awards for his work published in Business Horizons and IJRM and the
  Jan-Benedict Steenkamp Award for long-term impact in marketing. Michael i
 s the President-Elect Designate of the Academic Council of the American Ma
 rketing Association and the Vice President of Publications at the European
  Marketing Academy. He is equally part of the Scientific Advisory Board of
  Ferrandi Paris\, France's most prestigious school focused on culinary art
 s\, and of the French Federation of Haute Couture and Fashion\, the body r
 esponsible for setting the dates and location of the French fashion weeks.
  \n\n  \nNote: Tea/coffee and sandwiches will be served between 12 - 13 pm
  at the Lower Ground floor. \n\n Photographs will be taken during this sem
 inar and may be shared on social media. If you do not wish to appear\, ple
 ase notify tbs.research@tcd.ie. \n
LAST-MODIFIED:20250327T105940
LOCATION:Room 328 & via Zoom
ORGANIZER:mailto:TBS.Research@tcd.ie
SUMMARY:Research Seminar: Professor Michael Haenlein
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-michae
 l-haenlein
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-michae
 l-haenlein
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