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DTSTAMP:20260429T134637Z
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DTSTART;TZID=Europe/Dublin:20260320T120000
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CREATED:20260223T113247
DESCRIPTION: Seminar Title: Making Research Matter: Communicating Scholarsh
 ip for Real-World Impact \n\n Abstract: This research explores a question 
 that concerns scholars across disciplines: how can academic work achieve m
 eaningful\, long-term impact beyond academia? While most researchers aspir
 e to produce work that influences practice\, policy\, and public debate\, 
 relatively few publications gain visibility outside scholarly circles. In 
 this project\, we investigate how publishing accessible managerial summari
 es of academic research — in outlets such as practitioner journals and b
 logs — can significantly enhance the societal and managerial reach of ac
 ademic work. \n\n Across multiple studies\, we demonstrate that translatin
 g research into concise\, practice-oriented formats increases attention fr
 om business professionals\, media outlets\, and policy stakeholders. We fu
 rther examine the role of generative AI in facilitating this translation p
 rocess by improving comprehensibility and perceived practical relevance. T
 he findings provide theoretically grounded and practically actionable insi
 ghts for scholars seeking to amplify the societal reach of their research.
  \n\n Bio: Michael Haenlein is a Professor of Marketing at ESCP Business S
 chool in\nParis\, holds the Chair of Responsible Research in Marketing at 
 the University\nof Liverpool Management School\, and is an Adjunct Profess
 or at Trinity Business\nSchool of Trinity College Dublin. His main area of
  expertise is the impact of\nnew technologies on firms and consumers. With
 in this space\, Michael has worked\non questions related to online retaili
 ng\, social media\, influencer marketing\,\nmobile gaming\, and\, more rec
 ently\, artificial intelligence\, video gaming\, and\nlive streaming. Mich
 ael counts among the Top 25 most cited researchers in the\nfield of market
 ing worldwide. He is an Associate Editor at the Journal of\nMarketing\, th
 e Journal of the Academy of Marketing Science\, and the International\nJou
 rnal of Research in Marketing. He is equally on the Editorial Review Board
 \nof the California Management Review and the Advisory Board of the Europe
 an\nManagement Journal. Michael received best paper awards for his work pu
 blished\nin Business Horizons and IJRM and the Jan-Benedict Steenkamp Awar
 d for\nlong-term impact in marketing. Michael is the President-Elect Desig
 nate of the\nAcademic Council of the American Marketing Association and th
 e Vice President\nof Publications at the European Marketing Academy. He is
  equally part of the\nScientific Advisory Board of Ferrandi Paris\, France
 's most prestigious school\nfocused on culinary arts\, and of the French F
 ederation of Haute Couture and\nFashion\, the body responsible for setting
  the dates and location of the French\nfashion weeks. \n\n Note: Tea\, cof
 fee\, and sandwiches will be provided in front of Café Jolt (Lower Ground
  Floor) at 1 pm. \n\n Photographs will be taken during this seminar and ma
 y be shared on social media. If you do not wish to appear\, please notify 
 tbs.research@tcd.ie. \n
LAST-MODIFIED:20260323T090630
LOCATION:TBS Room 333 & via Zoom
ORGANIZER:mailto:TBS.Research@tcd.ie
SUMMARY:Research Seminar: Prof Michael Haenlein
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-michae
 l-haenlein-2026
URL;VALUE=URI:https://ti.to/trinity-business-school/research-seminar-michae
 l-haenlein-2026
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