BEGIN:VCALENDAR VERSION:2.0 PRODID:icalendar-ruby CALSCALE:GREGORIAN BEGIN:VEVENT DTSTAMP:20260522T200843Z UID:mIdbhQ DTSTART;VALUE=DATE:20190926 DTEND;VALUE=DATE:20190927 CLASS:PUBLIC CREATED:20190812T185838 DESCRIPTION: Join us for an afternoon of presentations dedicated to our Bay Area Shopify Plus businesses\, then stick around for happy hour. \n\n We 've teamed up with ShopPad to bring in five talks specifically for you. Th en\, connect with the team from ShopPad\, the local Shopify team\, and oth er Plus merchants over refreshments. \n\n About this event \n\n The talks begin at 4pm\, with happy hour from 5-7pm. \n\n How Accounting Automation Can Help You Scale \n\n Parag Mamnani\, CEO of Webgility \n\n Accounting automation can help Shopify users scale their businesses by eliminating ti me-consuming data entry and providing actionable insights to spur growth. When transactions\, fees\, and taxes are posted automatically\, Shopify us ers find the time constraints associated with growth eliminated\, opening the door to pain-free business expansion. With detailed transaction data\, sellers are able to get a more granular view of their financial performan ce and make better decisions to grow faster. \n\n The fine line between ta rgeting and stalking: Fostering trust and loyalty with transparency \n\n E rik Christiansen\, CEO of Justuno \n\n Today’s technological marketer ha s an endless supply of tools that allow them to track customers across the web and deliver targeted messaging based on their relevant data. One pitf all to consider is the push-back from these customers when they notice the y are being tracked by their favorite brands. \n\n In order to get ahead o f this\, we will discuss the benefits of being transparent with your custo mers and how to communicate that these tracking efforts are for their bene fit. Honesty\, transparency\, and value can make the difference between a customer saying “Wow\, this brand really understands me!” and “Wow\, this brand is stalking me!” \n\n During the presentation we will discus s: \n\n \n Current and future trends in prospect tracking and analytics \n Getting ahead of the coming crackdown on data-privacy and storage \n Stra tegies for leveraging transparency to improve customer relationships \n Be st practices for gaining buy-in to organization data policies \n Methods t o incentivize the self-reporting of prospect data \n \n\n 5 Ways To Explod e Customer Lifetime Value While You Sleep \n\n Ken Ott\, Co-Founder of Met acake \n\n Think about all the time\, effort\, and dollars that you spend acquiring customers. Once you have a customer\, what comes next? What tool s and automations can you leverage to build a true relationship with your customer\, encouraging them to buy again\, share their experiences with ot hers\, and create raving fans at scale? These automations are the foundati on for building customer relationships that drive lifetime value and MASSI VELY grow your ecommerce business. \n\n How Millennials are Shaping The Fu ture of Payments \n\n Ben Pressley\, EVP of Sales\, Operations\, and Strat egy at Afterpay \n\n The financial crisis and economy has impacted millenn ial buying patterns and as a result\, millennials are re-shaping the futur e of payments and adopting new technologies in this rapidly changing envir onment. Ben Pressley will discuss how building a business in service to t he consumer and putting the millennial shopper at the center of your busin ess can drive growth within e-commerce. By building a customer first\, mil lennial mindset\, you can make millennials your advocates and transform yo ur business. \n\n 5 Unexpected Automations to Scale Your Business \n\n Jef f Lyon\, Director of Technology at ShopPad \n\n We're going to discuss fiv e automations that will make a huge difference in the way your business ru ns and show how they can be implemented for your business. \n\n About the speakers \n\n Parag Mamnani has nearly two decades of experience working w ith over 10\,000 ecommerce sellers to optimize their business processes an d grow. As the CEO of Webgility\, the #1 automation software for Shopify s ellers on QuickBooks\, Parag has deep insight into the daily operations of ecommerce businesses of all sizes. Parag believes that most business prob lems can be solved by looking closely at data and he strives to empower ec ommerce sellers with the data and intelligence they need to succeed. \n\n Erik Christiansen has over 15 years of experience in e-commerce and tech\, with a focus on sustainable growth and product development. His leadershi p is centered around a customer-first philosophy\, to empower and strength en business owners at every stage. With his start in e-commerce as a retai ler himself\, Erik is uniquely positioned to understand what it takes to g row an online business to the next level. He founded Justuno with CTO\, Tr avis Logan\, out of a desire to build a product that retailers would want to use\, while being accessible and readily adaptable to the changing real ities of retail. \n\n Kenneth Ott is the Co-Founder of Metacake\, an ecomm erce growth team creating explosive growth for the most influential brands in the world. He has spent over 20 years building successful brands that better the world through the products they create and the missions they dr ive. Ken has worked with some of the most influential brands in the world including: Groove Life\, Dr. Axe\, Tony Robbins and more to help them achi eve healthy growth in the consumer space. \n\n Ben Pressley is the EVP of Sales\, Operations\, and Strategy at Afterpay where he heads up global bus iness development and partnerships. Prior to Afterpay\, Ben held various executive responsibilities at Magento (Adobe Commerce) as its Worldwide Vi ce President of Customer Success\, Professional Services and\, before that \, Worldwide Vice President of Sales. Ben brings over fifteen years of exp erience leading and managing strategy\, business development\, channels\, operations\, and sales organizations with established technology companies and start-ups. He holds masters degrees in business strategy and technol ogy from Columbia University\, the University of California at Berkeley\, and the University of Utah. \n\n Jeff Lyon\nJeff is Director of Technology at ShopPad and the technical lead on Mesa. He started building things wit h Legos at an early age and hasn't stopped since\, though now he spends hi s time building with virtual bits. He is excited about the power of Mesa to seamlessly connect Shopify stores with everything from enterprise ERPs to Google Print. \n LAST-MODIFIED:20190913T175246 LOCATION:San Francisco\, CA ORGANIZER:mailto:jenneviere.villegas@shopify.com SUMMARY:Shopify Plus + ShopPad Happy Hour URL;VALUE=URI:https://ti.to/shopify-san-francisco/shopify-plus-shoppad URL;VALUE=URI:https://ti.to/shopify-san-francisco/shopify-plus-shoppad END:VEVENT END:VCALENDAR