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BEGIN:VEVENT
DTSTAMP:20260405T095905Z
UID:vTfIjw
DTSTART;VALUE=DATE:20160420
DTEND;VALUE=DATE:20160421
CLASS:PUBLIC
CREATED:20160329T154757
DESCRIPTION: Your pricing strategy is the very centre of your business. Eve
 rything you do from your sales and marketing to your product and customer 
 support works to either drive someone to a purchasing decision or to justi
 fy the price you’re charging. \n\n Yeah - it’s that important. Still d
 on’t believe me?  \n\n Well look think about this then  - data shows tha
 t pricing has the highest impact on your bottom line\, impacting your grow
 th 2-4x as much as things like acquisition and retention.  \n\n Let’s fa
 ce it though - you probably guessed or argued amongst your team and just p
 ut something out there that didn’t have a lot of data to back it up. Thi
 s means you’re missing out on substantial revenue and growth.  \n\n To h
 elp you turn this around\, Patrick Campbell of Price Intelligently\, is ru
 nning a one off workshop on how you can get your pricing right for hyper g
 rowth. He’s seen inside more SaaS and software companies from a financia
 l perspective than anyone else on the planet\, working on the pricing for 
 companies like Atlassian\, Autodesk\, New Relic\, and hundreds more. He’
 s essentially the SaaS pricing person\, and thinks about pricing more than
  all of us combined.  \n\n Specifically\, he’ll be working through the p
 ricing framework that he’s used and taught to his customers to create mi
 llions of dollars in growth utilizing what’s known as value based pricin
 g. This means you’ll not only get your pricing all ship shape in the sho
 rt term\, but you’ll also understand how you implement a repeatable fram
 ework to keep your pricing in check as your business evolves.  \n\n Ultima
 te workshop goal: Learn and build a framework for getting your pricing str
 ategy right and primed for growth.  \n\n You will learn: \n\n \n What mist
 akes you’re making with your pricing and how to exploit these opportunit
 ies \n How to quantify your buyer personas \n How to setup a testing frame
 work to collect the right price elasticity and feature data from your cust
 omers to guide your pricing strategy \n How to utilize your buyer personas
  and customer data for an optimal pricing strategy \n How to implement a v
 alue based pricing process into your business \n How to compound your SaaS
  revenue growth through a value metric \n \n
LAST-MODIFIED:20160415T142928
LOCATION:Rainmaking Loft\, International House\, 1 St Katharine's Way\, Lon
 don E1W 1UN
ORGANIZER:mailto:alex@saascribe.com
SUMMARY:"Get your pricing right for growth" Workshop
URL;VALUE=URI:https://ti.to/saascribe-media/patrick-campbell-pricing-worksh
 op
URL;VALUE=URI:https://ti.to/saascribe-media/patrick-campbell-pricing-worksh
 op
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