BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
DTSTART:20230326T020000
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3
TZNAME:BST
END:DAYLIGHT
BEGIN:STANDARD
DTSTART:20231029T010000
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10
TZNAME:GMT
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP:20260407T123800Z
UID:Vbqz3w
DTSTART;VALUE=DATE:20230623
DTEND;VALUE=DATE:20230624
CLASS:PUBLIC
CREATED:20230227T142344
DESCRIPTION: Course introduction \n\n This end-to-end Link Building and Out
 reach course will help you discover what link building is\, and why it’s
  important. \n\n You’ll learn how to gain coverage across the link spect
 rum\, from major publications through to editorials. And this will enable 
 you to build a solid and diverse backlink profile—something that every q
 uality website should have. \n\n But it’s not just about the how. You wi
 ll also learn why you should build links\; the motivations and justificati
 ons\, the value of your results and how to communicate this value to stake
 holders. \n\n Combining a mixture of theory (video classes\, anecdotes and
  case studies) and practical work (assignments and templates to apply to y
 our own websites) you’ll explore a range of different approaches to link
  building\, from how to make the most of basic tools to adopting advanced 
 techniques.\n\nLink building is an ever-evolving specialism\, so keeping u
 p-to-date with the latest developments will ensure that you know how to as
 sess the risks\, follow best practices and—most importantly—get result
 s. \n\n Course structure and content \n\n The course covers the end-to-end
  process for building a variety of link types\, exploring the following to
 pics: \n\n \nSession 1: Introduction to link building \n\n \n The importan
 ce of links \n ROI and the business case \n History of link building \n Li
 nk theory and analysis \n Link quality standards \n \n\n Session 2: System
  setup &amp\; workflow \n\n \n Skill sets and team \n Toolset and data sou
 rces \n Project management and processes \n The outreach audit \n Prospect
 ing\, pitching\, publishing \n Tracking &amp\; reporting \n \n\n Session 3
 : Fundamental Tactics \n\n \n Pitching &amp\; negotiating \n Content produ
 ction \n Foundational links \n Outreach tactics \n \n\n Session 4: Advance
 d Tactics \n\n \n PR tactics \n Creative asset tactics \n Detox\, defence 
 and penalties \n Future proofing \n \n\n By the end of this course\, you
 ’ll know how to: \n\n \n Build links that are safe and future-proof. \n 
 Project manage link campaigns to ensure consistent ROI with templates and 
 workflows. \n Perfect your outreach value proposition. \n Improve your pit
 ching skills—to journalists\, editors\, bloggers and webmasters. \n Scal
 e your work and build an outreach team. \n Use link building software to a
 dvance your brand and business. \n \n\n Your trainer: \n\n Gareth Simpson\
 , Founder\, Seeker Digital \n\n Gareth Simpson\, founder of Bristol-based 
 digital marketing agency Seeker\, has over 15 years’ experience in techn
 ical SEO and advanced link building. Defining strategy\, systems design an
 d SEO for global brands—and some of the highest ranking websites in the 
 world—Gareth is highly respected within the industry and regularly deliv
 ers training and talks all over the world. He has been a guest speaker at 
 events including BrightonSEO and TechSEO Boost (Boston). \n
LAST-MODIFIED:20260130T113120
LOCATION:etc.venues\, Marble Arch\, London\, UK
ORGANIZER:mailto:hey@roughagenda.com
SUMMARY:Link Building & Outreach (Advanced) training - LONDON 23rd June 202
 3
URL;VALUE=URI:https://ti.to/roughagenda/link-building-london_june23
URL;VALUE=URI:https://ti.to/roughagenda/link-building-london_june23
END:VEVENT
END:VCALENDAR