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DTSTART;VALUE=DATE:20231124
DTEND;VALUE=DATE:20231125
CLASS:PUBLIC
CREATED:20230714T125130
DESCRIPTION: This course is designed for anyone who uses (or intends to use
 ) Google Analytics 4 a their primary analytics tool on their websites and/
 or apps. You don't have to have used GA4 before\, but some experience or a
 wareness of Universal Analytics would give you a good head start. \n\n In 
 this one-day training course\, we'll cover what GA4 is\, how it works and 
 how to make the most out of all it's features.\nAt the end of the course\,
  you will have all the tools you need to confidently use GA4 for measuring
  your websites and apps\, know where to go to get familiar data\, and a fe
 w ways you can take action on it too!\nNo prior GA4 experience needed! \n\
 n Course content \n\n The course is divided into 4 distinct topics\, which
  build upon each other to cover as much ground as possible whilst still ke
 eping it grounded in practical examples and use cases. There are breaks in
 -between each topic\, and a Q&amp\;A session at the end to go over any que
 stions or additional content or concepts not touched on in the course. \n\
 n \n GA4 Fundamentals\n- How Google Analytics 4 works\n- Account structure
  and setup\n- Using the interface\n- Sessions and timeouts \n GA4 for mark
 eting analytics\n- Tracking marketing links\n- Standard marketing reports\
 n- Attribution modelling\n- Advanced marketing reports \n GA4 for behaviou
 ral analytics\n- Event reporting\n- Page reports\n- Event customisation\n-
  Funnel and path explorations \n Analysis and activation in GA4\n- Creatin
 g and using Audiences\n- Building explorations\n- Segments\n- Activation t
 echniques\nQ&amp\;A \n \n\n Your trainer\nDaniel Perry-Reed is a Lead Anal
 ytics Consultant at Measurelab and has been working in marketing analytics
  for 10+ years. He is a seasoned analytics trainer\, co-host of the podcas
 t The Measure Pod and overall analytics enthusiast. \n
LAST-MODIFIED:20260421T225458
LOCATION:etc.venues\, Marble Arch\, London\, UK
ORGANIZER:mailto:hey@roughagenda.com
SUMMARY:GA4 (Google Analytics) training - LONDON 24th November 2023
URL;VALUE=URI:https://ti.to/roughagenda/ga4-london_nov23
URL;VALUE=URI:https://ti.to/roughagenda/ga4-london_nov23
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