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BEGIN:VEVENT
DTSTAMP:20260723T205431Z
UID:jjk0zA
DTSTART;VALUE=DATE:20140827
DTEND;VALUE=DATE:20140830
CLASS:PUBLIC
CREATED:20140702T104127
DESCRIPTION: This 3 day Service Design Masterclass is a practical course wh
 ere you will learn not just the tools of service design but tactics for se
 rvice delivery. We use a simple\, no-nonsense framework to take you from i
 dea to delivery: Service Innovation = Problem x Solution x Execution. \n\n
  Each day is a mix of studio based exercises and on-street development\, s
 upported by examples\, tools and tactics from the faculty team. You will l
 earn by doing\, engaging with real people as you research\, design and del
 iver a service in 3 intensive days. The course will run 9.30 to 5 each day
 . \n\n Moving beyond digital\, we will look at how to orchestrate people\,
  products\, information and places into a coherent service experience\, fo
 cusing on a particular theme throughout. \n\n Day 1: Understand the proble
 m space \n\n What is the problem or opportunity? Who is it for? Why is it 
 important? \n\n After an introduction to the world of service design we wi
 ll dive straight into research for services. Working around a shared theme
  you will learn to structure and carry out Observation and Service Safaris
  with the public. You will map insights using Customer Journeys and Servic
 e Blueprints\, identifying a core problem / opportunity with our Definitio
 n tool. \n\n Day 2: Design a service solution \n\n What’s your design so
 lution? How will it work? How will it deliver value? How will you know if 
 it is successful? \n\n Working in teams you will develop a range of ideas 
 through simple Visualisation before Prioritising and honing these into a V
 alue Proposition Framework. You will define the Metrics of Success\, and d
 evelop ways to capture these for your service. The second part of the day 
 is spent Experience Prototyping\, testing assumptions with real people and
  rapidly iterating service elements. \n\n Day 3: Execute your service \n\n
  How will it work in practice? How will you engage partners? How will you 
 communicate success? \n\n The morning of day 3 is about execution\, workin
 g in a team you will deliver a minimum viable ‘live’ service to unders
 tand the complexities of service delivery first hand. Documentation of thi
 s prototype will help build communications material in the afternoon as we
  discuss how to engage partners and win buy-in. The final segment will loo
 k at applying tools and techniques from the course to your own work\, such
  as a creating a 90-Day plan for service implementation. \n\n Who Should A
 ttend? \n\n This Masterclass is suited for people who have had some exposu
 re to Service Design as Service Managers\, Product Managers\, Customer Exp
 erience Teams\, UX Designers or Media Planners and want to develop more in
 -depth knowledge - understanding tactics for ensuring service delivery as 
 well as design tools and methods. \n
LAST-MODIFIED:20180611T134022
LOCATION:NCAD Dublin
ORGANIZER:mailto:noreply-calendar@tito.io
SUMMARY:Service Design Masterclass
URL;VALUE=URI:https://ti.to/ncad/service-design-masterclass
URL;VALUE=URI:https://ti.to/ncad/service-design-masterclass
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