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VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTAMP:20260501T104814Z
UID:78MqcA
DTSTART;VALUE=DATE:20170824
DTEND;VALUE=DATE:20170825
CLASS:PUBLIC
CREATED:20170518T185734
DESCRIPTION: Influencer marketing has evolved. Fashion and beauty brands ar
 e making the most of their marketing dollars by reevaluating how they work
  with influencers. Overwhelmingly\, they’re finding a large following do
 esn’t equate to ROI. Instead\, audience engagement and authenticity matt
 er. \n\n Join us at Glossy’s Hot Topic event in NYC\, where we’ll hear
  from top fashion and beauty brands about how they’re effectively workin
 g with influencers. Learn how to select influencers that make sense for yo
 ur brand\, build authentic relationships with influential partners\, incor
 porate influencers into your digital marketing strategy and measure their 
 influence on your target audience. \n
LAST-MODIFIED:20250612T182152
LOCATION:New York\, NY
ORGANIZER:mailto:mike@digiday.com
SUMMARY:Glossy Hot Topic: Influencer Marketing August 2017
URL;VALUE=URI:https://ti.to/digiday/glossy-hot-topic-influencer-marketing
URL;VALUE=URI:https://ti.to/digiday/glossy-hot-topic-influencer-marketing
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