BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTAMP:20260411T023249Z
UID:hcCo6A
DTSTART;VALUE=DATE:20180425
DTEND;VALUE=DATE:20180428
CLASS:PUBLIC
CREATED:20171109T154259
DESCRIPTION: The prospect of brands bringing programmatic advertising in-ho
 use has been debated at length with few resolutions. That will change in 2
 018\, as advertisers\, concerned with not knowing where and what ads they 
 buy\, start to exert more control over those investments\, whether that’
 s running parts of their ad tech stack\, hiring media specialists to overs
 ee their programmatic strategy or finding new ways of working with agencie
 s. More brands are moving the strategic parts of programmatic in-house. \n
 \n Join us at the Digiday Programmatic Marketing Summit Europe this spring
  as we explore these trends and what they mean for brand marketers going i
 nto the future. \n
LAST-MODIFIED:20250612T182152
LOCATION:Estoril\, Portugal
ORGANIZER:mailto:mike@digiday.com
SUMMARY:Digiday Programmatic Marketing Summit Europe April 2018
URL;VALUE=URI:https://ti.to/digiday/digiday-programmatic-marketing-summit-p
 ortugal-2018
URL;VALUE=URI:https://ti.to/digiday/digiday-programmatic-marketing-summit-p
 ortugal-2018
END:VEVENT
END:VCALENDAR