BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTAMP:20260430T061722Z
UID:y5ZwdA
DTSTART;VALUE=DATE:20190529
DTEND;VALUE=DATE:20190601
CLASS:PUBLIC
CREATED:20181121T160956
DESCRIPTION: The programmatic supply chain has been a black box to more or 
 less everyone. But that’s changing\, especially for advertisers. Enough 
 ad buyers have developed a deep understanding of programmatic advertising 
 that they are increasingly plumbing its depths to see where exactly their 
 money is going.  This scrutiny has triggered changes\, like ad tech vendor
 s lowering or eliminating some of their fees\, but it has also raised new 
 challenges as ad tech intermediaries’ unknown methods to come to light. 
 With transparency tools like ads.txt and the upcoming release of OpenRTB 3
 .0\, advertisers stand to get an even better look. \n\n At the Digiday Pro
 grammatic Marketing Summit\, we'll bring together hundreds of senior leade
 rs from top agencies and brands for a candid discussion on where they're i
 nvesting across platforms and the tools they're using to do it more effici
 ently. Join us at this unique event for three days of new connections and 
 smart\, honest insight. \n\n Deadline for the early rate is April 3.  \n\n
  Brands and Agencies: Brand and Agency Passes are available for $2\,195. C
 ontact erica@digiday.com to learn more. \n
LAST-MODIFIED:20250612T182152
LOCATION:Austin\, Texas 
ORGANIZER:mailto:erica@digiday.com
SUMMARY:Digiday Programmatic Marketing Summit May 2019
URL;VALUE=URI:https://ti.to/digiday/digiday-programmatic-marketing-summit-m
 ay-2019
URL;VALUE=URI:https://ti.to/digiday/digiday-programmatic-marketing-summit-m
 ay-2019
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